Nurturing Results has a unique collection of expertise in the areas of product development, content development, character development, marketing, sales, public relations, branding/naming, packaging and merchandising. If you're launching a new product for children or are struggling with a certain aspect of launching a new initiative, we can help you.
Prior to joining Nurturing Results, Martin Wilson formed the consulting firm Boom Vox, Inc. with his partner Matthew Brown in July of 2003 in response to the need for a consulting resource that had a true understanding of electronic educational toys and the unique development challenges. Wilson brings twenty years of design and product development leadership in the areas of Youth Focused Electronics, Preschool Learning and Developmental Toys, Consumer Electronics and Business Systems providing a unique perspective on the confluence of electronics, education and toys.
Wilson oversees various aspects of product development for clients including LeapFrog, Hasbro, Fisher-Price, Binney & Smith, Oregon Scientific, Baby Einstein Co., LLC, and Readia, L.L.C. For these clients, he provides services that include: concept generation, product design and refinement, curriculum guidelines, interactive script writing and production team management, as well as product and product line management.
Before starting Boom Vox, Wilson led the Global Product Development Team for VTech Electronics, U.S., Latin American and European markets. Wilson oversaw all aspects of product development, from developing new technologies and fostering creative and educational partnerships, to directing design, content and curriculum. His team was responsible for the full range of VTech products from infant toys to preteen lifestyle products.
In his two years at VTech, Wilson spearheaded a fundamental shift in the company and the way they developed products. He helped VTech evolve from a manufacturing and engineering-dominated process to one driven by consumer needs, marketing and design. In 2002, Wilson restructured and relocated VTech’s Product Development team from the Chicago area to head up the new VTech Global Product Design Studio in Norwalk, Connecticut
Prior to VTech, Wilson was a Design Director at Fisher Price, Inc. where he was responsible for all product design and development for the Fisher Price Learning and Interactive business. In addition to providing direction to product design staff, Wilson was instrumental in developing strategic corporate partnerships with companies such as Microsoft, 3Com and Palm. Wilson provided extensive design and management experience across several toy categories including: Electronic Learning Aids, Creative Activities, View Master and License Character toys.
Wilson was also a Design Manager for Compaq Computer Corporation for two years prior to Fisher Price. He partnered a consulting practice and was an instructor/lecturer at the Rochester Institute of Technology where he taught third and fourth year students product design and Professional Practices.
Wilson holds a BFA from the College of Fine and Applied Arts, Industrial Design, at the Rochester Institute of Technology. He resides in upstate New York with his wife, Suzanne and son, Ryan.
