Nurturing Results has a unique collection of expertise in the areas of product development, content development, character development, marketing, sales, public relations, branding/naming, packaging and merchandising. If you're launching a new product for children or are struggling with a certain aspect of launching a new initiative, we can help you.
Strategic Planning for Children’s Market – Before launching a consumer product design which will aid in the healthy development of a child, the company needs to evaluate a few things. For example, how important is the children’s market for your business? Will it be incremental or will it be a distraction from your main business? If you’re already in the children’s market, what kinds of new initiatives would you like to look at? Are there other parts of the child development process you can help to fulfill? Are young families an “entry point” into your category? How competitive is the children’s segment of your category? Do you have core strengths that are adaptable to the children’s market? Do you have resources that can help you understand child development and how your product might fulfill a unique need? Nurturing Results’ team has years of experience thinking through these types of issues. They can help you come up with a thorough evaluation and specific recommendations on opportunities for your business in the children’s marketplace.
Product Ideation for Children’s Market – Nurturing Results has a team trained to uncover winning consumer product designs and concepts. We have helped several children’s products companies find unique product offerings. We help clients brainstorm methods to reposition their current products for kids and families. The Nurturing Results team has a solid knowledge of child development so we can help develop product concepts that will appropriate for a child and most importantly, fun! We have launched a lot of products that help create a learning experience for a child while delivering a high quality product parents are proud to give their children. We find ways to marry proven child marketing techniques with only high quality products. The entire process centers around your company’s areas of strength to ensure the children’s product is feasible.
Brand Expansion for Children’s Market – Partners at Nurturing Results have worked with key children’s brands like Fisher-Price, Sesame Street, and others helping to expand their brand presence into new business opportunities and new distribution channels. They have uncovered licensing, joint venture and brand extension opportunities that leverage the investment that has been made in building your core brands.
Market Research – Market Viability Studies – Since product design resources are limited in most companies, Nurturing Results works with companies to understand the financial viability of the idea before spending too much time or resources on it. During the market viability process we examine factors like the size of the potential market, competition, opportunity for innovation, shelf space availability, quality of idea etc. In addition, we review secondary research to better understand the severity of the problem we are trying to solve. We help give companies a “gut” judgment before having to do expensive market research.
 
