Nurturing Results has a unique collection of expertise in the areas of product development, content development, character development, marketing, sales, public relations, branding/naming, packaging and merchandising. If you're launching a new product for children or are struggling with a certain aspect of launching a new initiative, we can help you.
Product Design for Children– Nurturing results has a team of industrial designers who have years of experience building developmentally-sound, safe products for children. Using the knowledge gained from market viability and strategic planning, they first design a range of concepts. Next the concepts are pared down based on input from the company, children and parents. Once a shortlist of concepts has been developed, Nurturing Results then builds prototypes or models for further evaluation.
Package Design for Children – In order to be true to high quality for products for children, packaging needs to help educate parents on the benefits of a product while attracting children. Nurturing Results package designers have worked with several clients to create structures that are considerate of the needs of children, parents and importantly retailers. We look for packaging solutions that keep working once the product gets in the house. Whether the product needs to be portable for families on the go or whether it needs to be easy to reseal, our package designs uniquely consider the needs of all of the people involved in the purchasing process. Because we have done so many products for toy companies, we really know how to dial up the fun! A product can be high quality, but if it is not “cool” to kids, it’s much less likely to succeed. High quality products have so much competition from low quality products which are not healthy for our children. They need to be considerate of the elements needed to attract children.
Product Engineering for Children’s Market – We need to keep our children safe. Our product engineers are intimately familiar with CPSC (Child Product Safety Commission) regulations, ASTM and FDA standards for building products for children. They are also uniquely skilled at working to ensure the ergonomics of a product are appropriate for children. Children’s product design has very unique requirements. Our team is expert at considering the needs of our children.
Product Management for Children’s Market – Our team has executive level product management expertise. If your company would like to expand its product offering, but does not the in-house staff to manage, Nurturing Results can step in and become your “virtual” product management team. They can help the management team define the product, pricing, and promotion for a product and coordinate all efforts with design, and manufacturing. They can also support an internal product management team to any level that is desired.
Market Research for Children’s Market – Once a product concept has been defined, Nurturing Results can work with you to develop market research. Depending on the product, research may include everything from on-line surveys to focus groups to quantitative studies. We can work with you to define objectives and execute the type of research you need to become comfortable with business decisions and new directions. - Marilyn
Usability Testing – We have world class experience in building children’s products, and software appropriate and educationally sound for kids. Nurturing Results has experience interviewing and observing both kids and parents and working with product development teams to provide detailed feedback to improve the usability of products.
